Applies to: This article is for customers using CMS Module. If your organization uses the Content Legacy Module, refer to the corresponding article for that module.
Accessing SEO/AEO Tools
Click the SEO/AEO icon (magnifying glass) in the left sidebar. This opens the Site Dashboard with SEO audit tools and links to site-level settings.
Site Audit
The Site Audit tab gives an at-a-glance health check of the site's SEO, organized by category with priority levels.
| Category | What It Checks |
|---|---|
| Local Business Schema | Whether local schema markup is enabled |
| Page Meta Tags | Whether all pages have a meta description |
| Meta tag length | Whether meta descriptions are within recommended length |
| Image Alt Text | Whether all images have alt text |
| Internal Links | Whether any internal links are broken |
| External Links | Whether any external links have issues |
| Site's Open Graph | Whether an Open Graph (social sharing) image is set |
| Blog Content | Whether the site has a blog |
| Favicon | Whether a favicon has been set |
Each row has a "Fix It" or "View Details" link that takes the admin directly to the relevant setting or page.
Page SEO
Navigate to Page SEO in the left nav to edit individual page metadata. Every page should have a unique, descriptive meta title and meta description. These are critical for search engine visibility.
Note: This should be updated if an admin submits a support ticket with questions regarding showing up in Google/other searches.
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Image Alt Text
The Image Alt Text section lists all images across the site that are missing alt text. Each entry has a direct link to the relevant page so the admin can add alt text immediately. You can use the AI tool to update these all at once.
- Accessibility — Screen readers use alt text to describe images to visually impaired users
- SEO — Search engines use alt text to understand image content
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Favicon and Social Image
Access from Settings > Favicon & Social Image (linked from the Site Audit).
Favicon
The small icon that appears in the browser tab and in Google mobile search results next to the site name.
- Recommended format: .ico or .png
- Recommended size: 32x32 px or 64x64 px
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Social Image
The image that appears when someone shares the site URL on Facebook, LinkedIn, or other social networks (Open Graph image).
- Recommended size: 1200 x 630 px
- Should include the league name or logo for brand recognition
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Mobile Device Home Screen Icon
The icon displayed when a visitor saves the site to their iPhone or iPad home screen. Format: .png, Size: 57x57 px.
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Other Site Settings
| Setting | Purpose |
|---|---|
| Site Domain | Connect a custom domain name to the site |
| Google Tools | Connect Google Analytics or Google Search Console |
| URL Redirect | Set up 301 redirects (e.g., after renaming a page) |
| Head HTML | Add custom code to the site's <head> (analytics scripts, pixels, etc.) |
| Site Backup | Create a manual backup or restore a previous version |
| Site Languages | Enable multilingual content |
| Privacy Settings | Configure cookie consent / GDPR banner |
| Manage Form Responses | View submissions from contact or signup forms |
| 404 Page | Customize the page visitors see when a URL doesn't exist |