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Tips for a successful Raise campaign

The campaigns that raise the most tell a specific story, suggest amounts tied to real items, and get shared more than once. Here's how to use Raise's settings to do that.

Before launch

  • Pick the right type. Choose Crowdfunding when your community will give to one cause. Choose Peer-to-Peer when players and families will ask their own networks.
  • Set a goal you can reach. Donors can see the progress bar, and a Goal met badge appears once you pass it.
  • Lead with the subtitle. It's the first line under your campaign name, so make it the one-sentence reason to give.
  • Keep the story short and concrete. You have 200 characters for the description. Say what the money buys and who it helps.
  • Label every tier. "$50 – Team jersey" works better than "$50." The second-lowest tier is selected when the page opens, so make it the gift you most want.
  • Use a strong banner. Upload a 1200 × 300 photo of your players or facility.
  • Leave the donor list on. Seeing recent supporters encourages others to give. Leave anonymous giving on, too, for donors who prefer it.
  • Set the end date carefully. Campaigns close at 12:00 AM on the end date, so pick the day after your last day of giving.

Peer-to-Peer campaigns

  • Set a Default personal goal. It adds a progress bar to every player's page and a goal line to the invitation.
  • Tell families it's coming. Let them know an invitation email with their player's link is on the way.
  • Check the Raise P2P dashboard weekly. Sort by Goal % to find families who haven't started, and send them their link from View Donation Page.

During the campaign

  • Share at launch, around the midpoint, and in the last few days.
  • Post progress updates, such as "We're 75% of the way there!"
  • Remind donors that the thank-you page has share buttons.

After the campaign

  • Personalize the Thank-you message. Donors see it after they give and in their receipt.
  • Once the campaign ends, review the Raise Donations dashboard and share the results with your community.
  • Next season, start from Copy Campaign and update the dates.

Related articles: Sharing your Raise campaign · Create a Crowdfunding campaign · Create a Peer-to-Peer campaign and invite players